Our marketing audit delivers a well-founded analysis and evaluation of your current marketing measures, structures and management considering performance issues.
Based on competitive and market analyses, a holistic view of your current situation considering all relevant factors of influence is formed. On that basis we derive strategic and operational recommendations of action for your company.
through the optimisation
of current measures
setup and further developing
your marketing measures
Assessment of your current situation regarding measure and channel use, customer development, organisation and service provider structures, management/ controlling foundations, KPI taxonomy and use of resources by analysing channel-specific and cross-channel performance data as well as conducting in-depth interviews.
Analysis and evaluation of your development and strategic and operational implementation based on target-oriented KPIs and benchmarks.
Definition of cross-channel and channel-specific optimisation potentials as well as derivation and prioritisation regarding growth and efficiency.