“Whether as a strategic sparring partner or as an implementation-oriented doer: We appreciate the competence, independence and hands-on-mentality of DIGITAL FORWARD.”
Carsten Horn | Managing Director | CinemaxX Holdings GmbH

With A/B and multivariat testing we pursue the objective of implementing an end-to-end testing culture in your company.

In doing so, under consideration of your organisational and technical conditions we give advice and support to you until the best testing strategy and a target-oriented implementation is achieved/ reached/ carried out.

Your benefit
End-to-end testing as culture in your whole company
Better understanding of your existing and potential customer’s behaviour
Revenue maximisation and efficiency increase
Our approach

Creation of organisational and technical requirements, acquisition and analysis of data as well as definition of KPIs and targets.


Formation of hypotheses.
Development of test scenarios.
Definition of targets and target values.
Prioritisation of testing.

Implementation & evaluation

Implementation of tests with subsequent analysis and evaluation of results as well as derivation of (optimisation) projects.
Continuous further development and implementation.

How can we assist you?
Let’s talk about your ideas.
We are looking forward to your call or message.
+49 40 6094001-0