{"id":27842,"date":"2022-03-16T08:59:48","date_gmt":"2022-03-16T07:59:48","guid":{"rendered":"https:\/\/www.digitalforward.de\/?page_id=27842"},"modified":"2022-04-20T15:11:11","modified_gmt":"2022-04-20T13:11:11","slug":"technology-and-agency-selection","status":"publish","type":"page","link":"https:\/\/www.digitalforward.de\/en\/technology-and-agency-selection","title":{"rendered":"Technology and Agency Selection"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1647860999124{margin-bottom: 0px !important;padding-top: 200px !important;padding-bottom: 40px !important;background-image: url(https:\/\/www.digitalforward.de\/wp-content\/uploads\/background-network-08-scaled.jpg?id=27872) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column css=&#8221;.vc_custom_1461403908465{padding-top: 0px !important;}&#8221;]<div id=\"fullwidth-block-69eda2e44a4e3\" class=\"fullwidth-block clearfix\"  style=\"\"><script type=\"text\/javascript\">if (typeof(gem_fix_fullwidth_position) == \"function\") { gem_fix_fullwidth_position(document.getElementById(\"fullwidth-block-69eda2e44a4e3\")); }<\/script><div class=\"fullwidth-block-inner\">[vc_column_text]<\/p>\n<div class=\"title-h1\" style=\"text-align: center;\"><span class=\"light\" style=\"color: #ffffff;\">Technology  and agency selection<\/span><\/div>\n<p>[\/vc_column_text]<\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Our clients rely on our independence and know-how when selecting and evaluating suitable technologies, tools and agencies.<\/p>\n<p>In cooperation with you, we will find the right provider for your individual requirements and preferences.[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-69eda2e44a550 {margin-top: 30px !important;}<\/style><div id=\"thegem-divider-69eda2e44a550\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1647435118724{margin-bottom: 0px !important;background-color: #f4f6f7 !important;}&#8221;][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-69eda2e44a591 {margin-top: 60px !important;}<\/style><div id=\"thegem-divider-69eda2e44a591\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text css_animation=&#8221;bottom-to-top&#8221;]<\/p>\n<div class=\"title-h4\" style=\"text-align: center;\">Your benefit<\/div>\n<p>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-69eda2e44a5bd {margin-top: 60px !important;}<\/style><div id=\"thegem-divider-69eda2e44a5bd\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_row_inner equal_height=&#8221;yes&#8221; el_class=&#8221;border-box&#8221;][vc_column_inner width=&#8221;1\/3&#8243; offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-12&#8243;]<div class=\"lazy-loading\" data-ll-item-delay=\"0\"><div class=\"gem-textbox  lazy-loading-item centered-box\"  data-ll-effect=\"move-up\" ><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-content\" style=\"background-color: #0072a8;background-position: center center;\"><div class=\"clearboth\"><\/div><style>#thegem-divider-69eda2e44a670 {margin-top: 30px !important;}<\/style><div id=\"thegem-divider-69eda2e44a670\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"centered-box\"><div class=\"gem-icon gem-icon-pack-material gem-icon-size-medium  gem-icon-shape-circle gem-simple-icon\"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><span class=\"gem-icon-half-1\" style=\"color: #ffffff;\"><span class=\"back-angle\">&#xf20a;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #ffffff;\"><span class=\"back-angle\">&#xf20a;<\/span><\/span><\/div><\/div><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-69eda2e44a6ce {margin-top: 40px !important;}<\/style><div id=\"thegem-divider-69eda2e44a6ce\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text]<\/p>\n<div class=\"styled-subtitle\" style=\"text-align: center;\"><span style=\"color: #ffffff;\">Use of the most suitable systems and agencies, considering your business objectives<\/span><\/div>\n<p>[\/vc_column_text]<\/div><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-12&#8243;]<div class=\"lazy-loading\" data-ll-item-delay=\"0\"><div class=\"gem-textbox  lazy-loading-item centered-box\"  data-ll-effect=\"move-up\" ><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-content\" style=\"background-color: #008acb;background-position: center center;\"><div class=\"clearboth\"><\/div><style>#thegem-divider-69eda2e44a747 {margin-top: 30px !important;}<\/style><div id=\"thegem-divider-69eda2e44a747\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"centered-box\"><div class=\"gem-icon gem-icon-pack-material gem-icon-size-medium  gem-icon-shape-circle gem-simple-icon\"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><span class=\"gem-icon-half-1\" style=\"color: #ffffff;\"><span class=\"back-angle\">&#xf4ef;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #ffffff;\"><span class=\"back-angle\">&#xf4ef;<\/span><\/span><\/div><\/div><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-69eda2e44a7d4 {margin-top: 40px !important;}<\/style><div id=\"thegem-divider-69eda2e44a7d4\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text]<\/p>\n<div class=\"styled-subtitle\" style=\"text-align: center;\"><span style=\"color: #ffffff;\">Data sovereignty and transparency within the company<\/span><\/div>\n<p>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-69eda2e44a828 {margin-top: 30px !important;}<\/style><div id=\"thegem-divider-69eda2e44a828\" class=\"gem-divider  \" style=\"\" ><\/div><\/div><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; offset=&#8221;vc_col-lg-4 vc_col-md-4 vc_col-xs-12&#8243;]<div class=\"lazy-loading\" data-ll-item-delay=\"0\"><div class=\"gem-textbox  lazy-loading-item centered-box\"  data-ll-effect=\"move-up\" ><div class=\"gem-textbox-inner\" style=\"\"><div class=\"gem-textbox-content\" style=\"background-color: #00bfa5;background-position: center center;\"><div class=\"clearboth\"><\/div><style>#thegem-divider-69eda2e44a8bf {margin-top: 30px !important;}<\/style><div id=\"thegem-divider-69eda2e44a8bf\" class=\"gem-divider  \" style=\"\" ><\/div><div class=\"centered-box\"><div class=\"gem-icon gem-icon-pack-material gem-icon-size-medium  gem-icon-shape-circle gem-simple-icon\"  style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><span class=\"gem-icon-half-1\" style=\"color: #ffffff;\"><span class=\"back-angle\">&#xf3ce;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"color: #ffffff;\"><span class=\"back-angle\">&#xf3ce;<\/span><\/span><\/div><\/div><\/div><div class=\"clearboth\"><\/div><style>#thegem-divider-69eda2e44a908 {margin-top: 40px !important;}<\/style><div id=\"thegem-divider-69eda2e44a908\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text]<\/p>\n<div class=\"styled-subtitle\" style=\"text-align: center;\"><span style=\"color: #ffffff;\">Integration of technologies and agencies into existing structures for best possible results<\/span><\/div>\n<p>[\/vc_column_text]<\/div><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner]<div class=\"clearboth\"><\/div><style>#thegem-divider-69eda2e44a94d {margin-top: 60px !important;}<\/style><div id=\"thegem-divider-69eda2e44a94d\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1637051806222{margin-bottom: 0px !important;padding-top: 40px !important;}&#8221; custom_css_code=&#8221;JTQwbWVkaWElMjAlMjhtYXgtd2lkdGglM0ElMjAxMTk5cHglMjklN0IlMEElNDBpZC53cGJfcm93JTIwJTNFJTIwJTJBJTIwJTdCJTBBJTIwJTIwJTIwJTIwbWFyZ2luLXRvcCUzQSUyMDAlM0IlMEElN0QlMEElN0Q=&#8221;][vc_column][vc_column_text css_animation=&#8221;bottom-to-top&#8221;]<\/p>\n<div class=\"title-h4\" style=\"text-align: center;\">References<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;28125&#8243; img_size=&#8221;150&#215;150&#8243; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;27675&#8243; img_size=&#8221;150&#215;150&#8243; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;28135&#8243; img_size=&#8221;150&#215;150&#8243; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;28145&#8243; img_size=&#8221;150&#215;150&#8243; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-69eda2e44a993 {margin-top: 40px !important;}<\/style><div id=\"thegem-divider-69eda2e44a993\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1647435133802{margin-bottom: 0px !important;padding-top: 40px !important;padding-bottom: 40px !important;background-color: #f4f6f7 !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<div class=\"title-h4\" style=\"text-align: center;\">Our approach<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<div class=\"title-xlarge\"><span style=\"color: #0072a8;\">01.<\/span><\/div>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<div class=\"title-h4\">Assessment<\/div>\n<p>[\/vc_column_text][vc_column_text]Analysis of your existing system and agency structures as well as internal processes and procedures.<\/p>\n<p>Collection and development of the specific requirements, considering all existing stakeholders.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<div class=\"title-xlarge\"><span style=\"color: #008acb;\">02.<\/span><\/div>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<div class=\"title-h4\">Analysis and evaluation<\/div>\n<p>[\/vc_column_text][vc_column_text]Benchmarking of existing requirements, processes, and structures. Expansion of these, considering the company&#8217;s goals as well as target-oriented feasibility.<\/p>\n<p>Creation of prioritised lists of requirements and features, taking score values into account.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<div class=\"title-xlarge\"><span style=\"color: #00a5b8;\">03.<\/span><\/div>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<div class=\"title-h4\">Implementation<\/div>\n<p>[\/vc_column_text][vc_column_text]Development of an implementation and rollout plan, considering timings, responsibilities and accountabilities.<\/p>\n<p>Integration of the technologies and agencies into existing processes and structures. Definition of rights and roles.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1637051744894{margin-bottom: 0px !important;padding-top: 40px !important;}&#8221; custom_css_code=&#8221;JTQwbWVkaWElMjAlMjhtYXgtd2lkdGglM0ElMjAxMTk5cHglMjklN0IlMEElNDBpZC53cGJfcm93JTIwJTNFJTIwJTJBJTIwJTdCJTBBJTIwJTIwJTIwJTIwbWFyZ2luLXRvcCUzQSUyMDAlM0IlMEElN0QlMEElN0Q=&#8221;][vc_column][vc_column_text css_animation=&#8221;bottom-to-top&#8221;]<\/p>\n<div class=\"title-h4\" style=\"text-align: center;\">WAS UNSERE KUNDEN SAGEN<\/div>\n<p>[\/vc_column_text]<div class=\"preloader\"><div class=\"preloader-spin\"><\/div><\/div><div class=\"size-large style2 gem-testimonials\" data-autoscroll=\"5000\" style=background-color:#f4f6f7> <div id=\"post-28363\" class=\"gem-testimonial-item post-28363 thegem_testimonial type-thegem_testimonial status-publish has-post-thumbnail\"> <div class=\"gem-testimonial-wrapper quote-color-added \"> <div class=\"gem-testimonial-image\"> <img width=\"160\" height=\"160\" src=\"https:\/\/www.digitalforward.de\/wp-content\/uploads\/agency-thegem-person-160.jpg\" class=\"img-responsive img-circle wp-post-image\" alt=\"agency\" srcset=\"https:\/\/www.digitalforward.de\/wp-content\/uploads\/agency-thegem-testimonial.jpg 2x\" sizes=\"100vw\" \/> <\/div> <div class=\"gem-testimonial-content\"> <div class=\"gem-testimonial-name\" style=\"color: #8e8e8e\">Finance<\/div> <div class=\"gem-testimonial-text\" > <p>The review and selection of agencies is a major undertaking and should not be approached with too little energy, time, and resources. DIGITAL FORWARD guided us from the initial request for services to the negotiations with the agency. Especially in the prioritisation of the requirements and the benchmarking of the service offers we felt very well supported.<\/p> <span style=\"color: #d6d6d6 \" class=\"custom-color-blockqute-mark\">&#xe60c;<\/span> <\/div> <\/div> <\/div> <\/div> <div class=\"testimonials_svg\"><svg style=\"fill: #f4f6f7\" width=\"100\" height=\"50\"><path d=\"M 0,-1 Q 45,5 50,50 Q 55,5 100,-1\" \/><\/svg><\/div><\/div>[\/vc_column][vc_column]<div class=\"clearboth\"><\/div><style>#thegem-divider-69eda2e44df59 {margin-top: 40px !important;}<\/style><div id=\"thegem-divider-69eda2e44df59\" class=\"gem-divider  \" style=\"\" ><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1647435147635{margin-bottom: 0px !important;padding-top: 40px !important;padding-bottom: 40px !important;background-color: #f4f6f7 !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<div class=\"title-h4\" style=\"text-align: center;\">FAQ<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<div class=\"styled-subtitle\">\n<p><strong>What are the most common mistakes in technology selection?<\/strong><\/p>\n<\/div>\n<p>[\/vc_column_text][vc_column_text]Technology alone does not solve problems. Big names do not necessarily stand for success.<\/p>\n<p>The development of suitable use cases, concrete requirements and objectives is essential for the success of any technology or agency selection project. Without concrete goals and existing resources, any technology decision can and will lead to dissatisfaction.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<div class=\"styled-subtitle\">\n<p><strong>In which areas can we provide support?<\/strong><\/p>\n<\/div>\n<p>[\/vc_column_text][vc_column_text]Our focus is on marketing technologies, such as web analytics, attribution tools, DMP, email marketing, CRM solutions, etc.<\/p>\n<p>We are not the right contact for ERP, web shop, and backend solutions, but can certainly recommend a partner here.<\/p>\n<p>For agency selection, our focus is on all CRM and digital marketing disciplines.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<div class=\"styled-subtitle\">\n<p><strong>How can we ensure that all relevant providers are considered in a selection?<\/strong><\/p>\n<\/div>\n<p>[\/vc_column_text][vc_column_text]For more than 10 years, our focus has been on the further development of digital marketing for different industries and business models. Through this, we get to know all the relevant providers, both on the sales level but of course even more importantly on the implementation level.<\/p>\n<p>We do not have any contractual relationships with the providers but maintain very cooperative relationships with them to always be up to date.<\/p>\n<p>In addition to our recommendations, however, the experience and wishes of the customer is certainly also important and will of course be considered in the selection process.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1650443086886{margin-bottom: 0px !important;background-image: url(https:\/\/www.digitalforward.de\/wp-content\/uploads\/buehne-whitepaper-studie.jpg?id=25844) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_id=&#8221;kontakt&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1647420830896{margin-top: 40px !important;margin-bottom: 40px !important;padding-left: 40px !important;background-color: #0072A8 !important;}&#8221;][vc_column_text]<\/p>\n<div class=\"title-h5\" style=\"text-align: left;\"><span style=\"color: #ffffff;\">How can we assist you?<\/span><\/div>\n<p>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-69eda2e44dfa1 {margin-top: 30px !important;}<\/style><div id=\"thegem-divider-69eda2e44dfa1\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text]<\/p>\n<div class=\"styled-subtitle\" style=\"text-align: left;\"><span style=\"color: #ffffff;\">Let&#8217;s talk about your ideas.<\/span><\/div>\n<div class=\"styled-subtitle\" style=\"text-align: left;\"><span style=\"color: #ffffff;\">We are looking forward to your call or message.<\/span><\/div>\n<p>[\/vc_column_text]<div class=\"clearboth\"><\/div><style>#thegem-divider-69eda2e44dfdd {margin-top: 10px !important;}<\/style><div id=\"thegem-divider-69eda2e44dfdd\" class=\"gem-divider  \" style=\"\" ><\/div>[vc_column_text]<\/p>\n<div class=\"styled-subtitle\"><span style=\"color: #ffffff;\"><strong>+49 40 6094001-0<\/strong><\/span><br \/>\n<a class=\"whitelink\" href=\"mailto:info@digitalforward.de\"><strong>info@digitalforward.de<\/strong><\/a><\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1647418409424{margin-top: 40px !important;margin-bottom: 40px !important;padding-right: 40px !important;padding-left: 40px !important;background-color: #ffffff !important;}&#8221;]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f26618-o1\" lang=\"de-DE\" dir=\"ltr\" data-wpcf7-id=\"26618\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/27842#wpcf7-f26618-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Kontaktformular\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"26618\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"de_DE\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f26618-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<label> Your Name\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n\n<label> Your Email\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n\n<label> Your Message\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span> <\/label>\n\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; 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