As part of the commercial due diligence, we evaluate your digital marketing situation based on market, competition, business model and business plan. This provides you with a realistic assessment of your potential as well as an evaluation of your plans and forecasts.
Based on these results, specific efficiency, optimisation and growth potentials are derived for your company.
Assessment of the current situation of the company with regard to the market, competition, business models and business plans.
Analysis and evaluation of the relevant commercial due diligence components including the business plan based on the current company development, general market developments and benchmarks.
Definition and elaboration of efficiency and growth potentials of existing measures and structures as well as derivation of further expansion and optimisation potentials.
The results of our analysis are broad.
An independent evaluation of the current digital marketing measures, steering logics, processes, organisational and technological structures is carried out, while always taking into account the current competitive situation. Cross-sector benchmarking is used to derive concrete efficiency and growth potential.
Strategic realignments and objectives are just as relevant a component as very operational, concrete, and pragmatic recommendations for action at the individual marketing channel level. Many the recommendations will therefore be implementable in the short term by the company or existing external supporters. Overarching strategic issues, of course, need a little more time.
The focus of the analysis is on the data of the company under consideration.
Depending on availability, this can be direct system access or aggregated data. In addition, outside-in analyses of the company under consideration and the defined competitors are carried out.
How soon can we expect the report?
We are aware that in this environment we only have a very short time window for the analysis. Initial findings can therefore already be shared within the first 5 working days after commissioning and data delivery. Finalisation usually takes place after 10-14 days.